This woman had a profound effect on my life. She died of a stroke on September 10, 2007 at age 64.
So, during my recent shopping trip to the Mall, I stopped in The Body Shop to pick up some shower gel for Gary. That man is so allergic to everything that I only buy him organic soap. Plus, I wanted to see what yummy fall scents they had. You see, I love The Body Shop and this beautiful woman started it all.
When I lived in London in 1990, The Body Shop was the HOTTEST store. It had started a few years earlier and, like our Starbucks, there was one on every corner. It was a "new" (to me anyway) concept. Everything they sold was organic and environmentally friendly. It had principles. No animal testing! Trade not Aid! It promised natural beauty. I loved it. It was an ethical and responsible corporation that was making HUGE profits.
Finally, I knew what I was going to do with my degree in English. I was going to bring The Body Shop to the United States OR I was going to start something very similar to it. I knew I was meant to be a business owner. I started learning everything I could about this amazing woman, Anita Roddick and her company.
When I returned to the States, I learned that The Body Shop was ready to hop the pond and take on America. I could open my own franchise for $250,000! $250K!!!! Since my father was more interested in telecommunications than bath products, I would not be getting a start from him. It became clear that The Body Shop would prosper and proliferate without me.
Even though I was only a Body Shop lover and not an owner, I still idolized Anita Roddick. When she came to speak at Rollins College (twice) I was in the front row. She was such a perfect example of how one person can make a difference. Her multi-billion dollar corporation showed everyone that a business can be both responsible, ethical and make a huge profit. I mean, how many corporate websites have a "values and campaigns" section?
Here is a quote from it - "We believe that business can and should make a positive impact on the world. Everyone has the right to earn a fair wage, women should have the right to feel fabulous, endangered species should be protected and no animal should be tested on. These are our values, our DNA, and what we campaign tirelessly for. To us, there is no other way to work. After all, when you believe in what you do, you do it better."
This woman stuck to her guns. She told you exactly what she stood for and then followed it. I remember that every time I shop at the Body Shop.
She passed away when I wasn't paying attention. I had just returned from Las Vegas and I was hit full on with school and football. I didn't care about anything but what was going on in my own little world. I was buying this, this, this and this when I saw her obituary.
Sometimes, I feel a little guilty about her. I find her so inspirational, yet I couldn't find a way to pull together the cash to take part in something that she started from nothing. She inspires me, but she changed the traditional business model and I have done nothing on that level.
But Anita, here is my promise to you. I may never be given an honorary title for my humanitarian works, but I will make a difference in my own small way. I have no doubt that one day I will be a business owner. I will be a responsible and ethical business owner. I will treat my employees with respect, offer family friendly benefits and pay at least a living wage. I will purchase from vendors with the same beliefs. I will reduce and recycle at every opportunity. I will give back to my community and support human rights. I will support other businesses that also do this. If I feel I can't afford to honor these principles, than I can't afford to be in business.
Maybe, Anita, my contribution to the world will be my three sons. I promise to raise them with these principles. I will teach them to love all and serve all. I will teach them that with great power comes great responsibility. If they live with integrity, they will be rich beyond their wildest dreams. Maybe I wasn't meant to own a store, after all, YOU already did that. Perhaps I was meant to give the world three more people like you. Three men that can make a difference and change the world. Then, I guess, I will have changed the world, too.
Thank you, thank you, Dame Anita. I miss you and cry only because we will never know what you would have done next.